One of a kind Leica M for (Red) by Marc Newson & Jony Iv

 

Leica Camera is pleased to present The Leica M for (RED), designed by Jony Ive and Marc Newson. The camera, based off the Leica M, will be auctioned off at Southeby’s on November 23rd 2013 to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

From a design standpoint, it features a laser machined aluminum body and an anodized aluminum outer shell. A total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this unique, one of a kind camera.
 
The camera has s a full-format CMOS sensor, high performance processor and new Leica APO-Summicron –M 50mm f/2 ASPH lens representing the best in photography along with its innovative design.

From a design standpoint, it features a laser machined aluminum body and an anodized aluminum outer shell. A total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this unique, one of a kind camera.

The special Leica M will be sold at a Southeby’s auction in New York on November 23rd with the proceeds going to The Global Fund to fight AIDS, tuberculosis and malaria. Estimates of what it will fetch range from $500,000 to $5,000,000. But, to beat the current record for the world's most expensive camera it will need to exceed $2.77 million.