How can something so boring be so beautiful?

Written By Evan Rohde

The Most Boring Ad Ever Made?

The art of engineering and craftsmanship. Individual and exclusive. Values that have been inextricably associated with the Leica name for more than 100 years.

The art of engineering and craftsmanship. Individual and exclusive. Values that have been inextricably associated with the Leica name for more than 100 years.

Is this the most boring ad ever made? Not if you appreciate obsessive craftsmanship. Leica Camera spends 45 minutes polishing the new Leica T by hand. Watch for yourself and decide. Boring or not?

Evan Rohde http://www.evanrohde.com
Previous

My Birthday Lens!! - The "Dream Lens".
Next

One of a kind Leica M for (Red) by Marc Newson & Jony Iv